The Challenge

As is often the case in the insurance industry, Fidelity Life’s core business rules for pricing (calculating premiums and advisor commissions) and validation were complex and deeply embedded within legacy systems.   

This made it exceptionally challenging to maintain consistency and implement changes efficiently. Ultimately, it was a substantial barrier to growth and made it difficult to meet the evolving digital expectations of their customers.   

Pain Points:

Methodology

Our engagement with Fidelity Life began with in-depth discovery to understand their existing systems (CRM, integrations, and data) and their vision for improvement.  

The organisation knew it needed a better solution but lacked a clear picture of the ideal future state and integration strategy. 

We focused on asking the “right” questions early on to investigate and strategise effectively. This involved: 

Our contribution extended beyond just architecture; it included deep business analysis, particularly within their complex pricing domain. 

Our team’s extensive experience with insurance pricing rules enabled us to conduct a thorough and meticulous examination of their existing logic. 

This deep dive ensured that no critical aspect of their existing pricing logic was overlooked during the analysis and design process. 

Our initial focus was on business capability analysis, understanding their operations to ensure the new system felt like a natural fit, and solution architecture, creating a robust and future-ready platform. 

A key element was a rapid Proof of Concept (POC) built on Decisions, demonstrating a modern pricing and validation solution integrated via APIs.  

This early success helped Fidelity Life visualise the potential of their new suite of systems, laying the groundwork for our collaborative partnership. 

The Solution

We designed and implemented a flexible and scalable rules engine leveraging the Decisions no-code platform.  

This gave Fidelity Life centralised control over their critical business rules for pricing. The implementation was responsible for calculating premiums and advisor commissions and validation to ensure data integrity & prevent errors before calculation. 

The system seamlessly integrated with Fidelity Life’s distributed architecture, providing robust and performant APIs for calculation and validation services.  

A key aspect for Fidelity Life was the clear separation and management of validation rules and calculation rules, to improve data accuracy and reliability. 

The Results

The new Decisions-driven platform for pricing and validation provides a scalable and agile foundation for new products as part of Fidelity Life’s initiative to modernise their systems. 

Key benefits include:

This enables innovation for the market leading life insurance firm and supports sustained growth over time. 

Conclusion

Our collaborative partnership with Fidelity Life addressed their complex system challenges. By deeply understanding their business and architecture, we implemented a robust, integrated rules engine that delivered a significant impact. This supported their proactive modernisation efforts and maintaining their leading position in the market. 

Our upfront work with their team enabled us to guide and realise their vision for transformed systems, ultimately empowering Fidelity Life with greater control, reduced risk, and enhanced customer service. 

Curious about hidden inefficiencies in your rules management?

We’re offering a free discovery session to uncover those opportunities. We’ll help you pinpoint ways to improve the manageability of your rules and turn them into a strategic differentiator. Get in touch today.

About Digital Experience Labs

At Digital Experience Labs, we live and breathe process and rules automation and architecture. As specialists in rules automation and digital transformation, we’ve helped organisations throughout Australia and New Zealand redefine their process automation.