Digital Experience Labs | Helping businesses transform their future.

Helping businesses transform their future

We are digital experience and transformation specialists. We believe when people and technology work together seamlessly they can achieve dramatic, sustained performance improvements that can transform their work.

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How we can help you

As digital experience and transformation specialists, our passion lies in optimising business processes that create powerful technology solutions. We align these to your vision, so that you can deliver an outstanding customer experience.

Build great customer experiences

Our strategic design team can help you understand your customers, uncover pain points, identify insights and reimagine your customers experience.


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Optimise and automate your business processes

Our team of designers and analysts team can help map out complex processes and workflows, rapidly prototyping and developing solutions so that you can automate where it counts.

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Empower your teams with the right support

Whether you need design, product management, process analysis, solution development or all of the above, we can empower your teams with the right support to deliver on your goals.

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Our technology partners

We are experts at rapidly breaking down complex business processes and identifying opportunities to introduce tangible benefits…fast. We believe in using the right tools to develop intuitive solutions that reduce cost, friction and dramatically increase both customer and employee engagement.

Decisions is a modern, no-code approach to workflow and rules automation for organisations looking for an edge in a digital-native world.

How we work with you

Digital Experience Labs helps companies own their digital future through the coordinated collaboration of agile, cross-functional teams. We are grounded in insight, empowered by technology, and armed with a drive for action.

We tailor our work to your needs

We tailor our work to your needs.

We work with you to discover and define the problems or opportunities and build an evidenced based approach to transform your business.

We put the customer at the heart. We work with you.

We put the customer at the heart.

Using human centred design principles to elegantly turn complexity into simplicity for your customers and your employees.

We are agile and hands on

We are agile, lean and hands on.

We are pragmatic, innovative and can support your businesses to create a sustainable plan to deliver solutions early and continuously.

We can help build your capacity

We help build your capability too.

Expert assistance and advice from a highly collaborative team to educate and train your staff to be skilled and self-sufficient.

Customer focussed, results-driven.

Personal Finance

Re-engineering the loan application process

Digital Experience Labs helped Money3, an ASX-listed specialist non-bank credit provider, streamline their multi-channel application and assessment process, driving performance and setting a technical foundation that allows the business to grow.

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Digital Product Development

A modern, scalable SaaS platform for the franchise recruitment sector

Franchise Lab selected Digital Experience Labs as its product development and technology partner, to build a scientifically validated, easy to use assessment platform that helps franchisors select the right franchisees, fast.

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A flexible and scalable rules engine for dynamic pricing

With over 300,000 customers and 1000's of brokers, Fidelity Life, three-time New Zealand life insurance company of the year, needed an intelligent rules engine to support fast, dynamic pricing that would give them control and the flexibility to scale.

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No-code or Low-code - What’s the difference & what's right for you?

In the current climate, coders are kings, but this trend is changing. Code creates a conundrum for businesses and no-code / low-code platforms have emerged as the strong alternative.

To code or not to code, that is the question.

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Life Insurance

Fidelity Life

“Digital Experience Labs has been a close and valued partner on Fidelity Life’s transformation journey since the very early days. Their ability to solve massively complex problems with cutting edge technology has been an invaluable part of getting us to a successful delivery. They’ve taken the time to understand our business in detail and, coupled with their technology expertise, this makes them a formidable force.”

Dan Wilkinson, CTO


Solution Underwriting

"We have worked with the Digital Experience Labs team for almost a year building a lot of new functionality in Decisions that improves both the ways we work internally as well as our brokers’ experience when dealing with us. Digital Experience Labs have continued to work closely with us, providing hands-on development when needed, training for our internal developers as well as ongoing strategic support. We work together in a way that is flexible and meets our needs. I couldn’t ask for more."

Sarah Scoble - Finance and Operations Manager

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Digital ID


"From vision to concept to reality is how I would best describe the engagement with Digital Experience Labs. Their ability to build an idea using strong architectural foundations is why we believe we have the right partner for the future of our company"

Nagib Kassis - Founder


"iptiQ has been working in partnership with Digital Experience Labs over the past 18 months on the design and implementation of our market leading end-to-end digital insurance platform. A number of the Digital Experience Labs team members are currently deployed with us, bolstering our tech development capabilities. Access to the strategic thinking, skills and experience of the Digital Experience Labs team has been foundational to our progress so far and we look forward to its continuation."

John Simpson - Vice President iptiQ ANZ L&H

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Say hello.

If you’re ready to unlock your digital future, let’s chat.