What is process automation?

Process automation is like a line of dominos – there’s a beginning, a satisfying end, and a series of automated steps that get you there.

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Process automation is about minimising or eliminating manual and unnecessary steps.

In a perfect world, process automation can result in a process that has a beginning and an end, with a series of automatically triggered and completed tasks in between. No friction, no stalling and (ideally) no humans involved.

Process automation is about minimising or eliminating manual and unnecessary steps that give processes that stop/start feel. It’s about automating tasks and decisions, completing tasks simultaneously rather than sequentially, and moving the process along automatically when something changes or completes, rather than the process waiting to be told where to go or what to do next. Process automation is the key to any digital transformation. This is what we do here at DXlabs.

Process automation is ultimately about flow, even when humans are involved…

Each domino (task) knows nothing about the overall design that it plays an important part in, just that it’s time to get to work when its predecessor (neighbouring domino) is done, and that it has to keep the process moving (push the next domino along). Designed well, the domino chain can be as simple or complex as you need or want it to be, but without one action automatically triggering the next, it wouldn’t have the same gloriously satisfying outcome.

At Digital Experience Labs, we live and breathe process automation and architecture. As specialists in no-code automation and digital transformation, we’ve helped organisations throughout Australia and New Zealand redefine process automation.

Get in contact today to book a free Digital Maturity Assessment and see how process automation can transform and simplify your business.

Technology partners.
Decisions Master Reseller
Xpertdoc - digital automations
AWS Partner Network
Microsoft Partner

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artesian - investment management
Australian Government
incitec pivot

Some of our clients

Our success is in our client’s success. We work with bold companies that have ambitious goals. We promise to push the boundaries of traditional ways of working and succeed together.


Digital Experience Labs

No matter your size, we can help modernise your operations to a digital business model with our in-depth domain expertise – enhancing customer experience, optimising business processes, lowering cost to serve and increasing business agility.

We are industry agnostic, but with acute strengths in select industries.

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  • Buyer journey optimisation
  • Claims automation
  • Data-rich underwriting
  • Intelligent pricing and validation
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  • MVP ideation and development
  • End-to-end digital product development
  • Virtual CTO
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  • Omni-channel application capture
  • Automated, integrated loan origination
  • Next generation credit decisioning
  • Real-time pricing and validation
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  • Intelligent case workflow
  • Document automation


If you have a question, wish to leave a comment, or would like further information about how Digital Experience Labs can support your digital transformation journey.


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