ABOUT US
Digital Experience Labs was founded on one simple idea: start with the problem, not the platform. Our founder Luis, a former CTO, had seen too many technology partners arrive with a product to sell and shape the problem to fit it. We were built to work the other way around, and a decade on, that orientation still drives every engagement.
We were founded to be different in one specific way: we start with the problem, not the platform. We stay impartial about technology. And we measure success by whether the right problem is found and truly solved.
A decade later, that orientation still drives every engagement.
HOW WE WORK
Most organisations come to us in repair mode: they have a problem they want fixed. A gap to fill, a broken process, a system that cannot keep up. We take that seriously, but we also ask the questions other vendors skip. Is this the right problem? Is there a faster or more sustainable path to the outcome you actually need?
Sometimes that means the project is smaller, more focused, or changes shape entirely. We would rather have the conversation at the start than deliver something that solves the wrong thing perfectly.
The clients who get the most from us are the ones who want a considered answer, not just a delivery partner.
We're highly inquisitive and learn the business before we touch the technology. We'll challenge your assumptions and tell you when you're solving the wrong thing. We do it together. That's why clients say working with us feels different.
Most partners offer a hammer. We bring a toolkit, and the judgement to pick the right one for the job. We're visual and highly articulate. We speak to all levels of the organisation.
We don't hand over a deliverable and move on. We stay, we support, we're accountable for whether it actually performs.
THE VECTION RELATIONSHIP
In 2026, Digital Experience Labs became part of Vection Technologies (ASX: VR1). The same team, the same standards, the same way of working, now with a broader technology portfolio behind it spanning AI, 3D visualisation, and immersive experiences.
The relationship is deliberate. We are closely involved in how Vection's products reach the APAC market, shaping the solutions and how they are delivered in the region, and what we learn from real deployments feeds back into how those products evolve.
For clients, that means a global AI and immersive capability sitting behind a local team that owns the outcome. Rather than a product brochure, clients get an implementation and advisory relationship that connects product development to real-world delivery.
We are one company that has evolved. The process and decision automation work we have done for a decade is the foundation: it makes AI safe to put near real decisions, and it keeps immersive experiences connected to real processes. Increasingly the three come together, and that convergence is where the most interesting work now lives.
Tell us what's not working. We'll pinpoint the opportunity and show you the path forward.
