The Client
Fidelity Life is a leading life insurance firm in New Zealand, serving over 300,000 customers through thousands of brokers. As part of a broader initiative to modernise their core systems, they recognised the need for an intelligent rules engine to support fast, dynamic pricing and validation - providing greater control and the flexibility required for future growth and sustained market leadership.
The Challenge
Fidelity Life's core business rules for pricing (calculating premiums and advisor commissions) and validation were complex and deeply embedded within legacy systems. This made it exceptionally challenging to maintain consistency and implement changes efficiently. Ultimately, it was a substantial barrier to growth and made it difficult to meet the evolving digital expectations of their customers.
- Legacy technology with hard-coded rules that struggled to keep pace with the speed and complexity of evolving business needs.
- Significant key person risk, with limited personnel possessing the knowledge and confidence to effectively maintain or enhance the existing business rules.
- Slow system performance, rendering it unsuitable for real-time, customer-facing applications.
- Difficult auditability and testability, hindering the establishment of robust quality assurance frameworks.
What We Did
Our engagement began with in-depth discovery to understand Fidelity Life's existing systems and their vision for improvement. We focused on asking the right questions early - understanding existing architecture, advising on enterprise best practices for adopting a no-code platform like Decisions, and defining a reusable integration architecture for pricing and validation APIs.
A key element was a rapid Proof of Concept built on Decisions, demonstrating a modern pricing and validation solution integrated via APIs. This early success helped Fidelity Life visualise the potential and laid the groundwork for our collaborative partnership.
The Solution
We designed and implemented a flexible and scalable rules engine leveraging the Decisions no-code platform. This gave Fidelity Life centralised control over their critical business rules for pricing. The implementation was responsible for calculating premiums and advisor commissions, and validation to ensure data integrity and prevent errors before calculation.
The system seamlessly integrated with Fidelity Life's distributed architecture, providing robust and performant APIs for calculation and validation services. A key aspect was the clear separation and management of validation rules and calculation rules, improving data accuracy and reliability.
The Outcome
- A solid foundation for scale and agility in adding and modifying products.
- Empowered product team with direct control over pricing and validation rules.
- Reduced reliance on IT for routine updates.
- Centralised and reusable business logic for pricing and validation.
Client Voice
"Since the very early days their ability to solve massively complex problems with cutting-edge technology has been an invaluable part of getting us to a successful delivery."- Former Chief Technology Officer, Fidelity Life
"They've taken the time to understand our business in detail and, coupled with their technology expertise, this makes them a formidable force."- Former Chief Technology Officer, Fidelity Life
Key Facts
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What This Demonstrates
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