Logistics
Logistics, at the scale and pace your customers actually expect.
For freight, parcel, warehousing, and supply chain operators across APAC.
Volumes have compounded. Customer service expectations have moved closer to consumer apps. The operators who keep up are the ones running consignment-level decisioning at scale, exposing operational status to shippers and consignees in real time, and treating supply chain visibility as a first-class capability rather than a quarterly report. We run real-time consignment rating for Freightways and other APAC logistics operators, and bring customer-service and warehouse-guidance patterns proven in production in Europe.
The landscape
The problems most logistics operators recognise
The proof base here is narrower than on adjacent industries, so this page stays close to the work we can point to.
Consignment decisioning happens too slowly, or with too little signal
Pricing, routing, classification, exception handling - decisions that need to land in seconds for every consignment in the network. Most operators run this on platforms that were built for a smaller volume and a slower decision cycle. The cost shows up as margin leak, customer churn, and the operations team firefighting exceptions that should have been resolved automatically.
Customer service is the visible part, and it is usually a queue
Shippers asking why a consignment is late. Consignees chasing delivery windows. Depot teams checking schedule changes. The customer-facing experience tells the world how the operator is performing. When it is a queue, every other strength gets discounted. AI agents handle most of this load; humans handle the ones that need them.
Supply chain visibility is promised more than it is delivered
Multi-party flows, partner integrations, customs and compliance steps - the network depends on coordination that most operators still track in spreadsheets and email chains. AI agents mediating between systems and parties can close the gap. The work is in the orchestration, not the dashboard.
What good looks like
An operator that has solved these
The shifts that follow when the problems above are addressed. Each one is achievable in increments; the operator that ships them sequentially compounds the gains.
Consignment decisioning in milliseconds
Routing, pricing, classification, exception handling - decisions land in seconds across the network. Routine volume processes automatically; exceptions reach the right operator with full context. Margin stops leaking through manual review.
Customer service that scales
Shippers and consignees self-serve for routine status, schedule, and policy questions. AI agents handle most of the volume; humans handle the cases that genuinely need them. Service feels responsive because most of it is.
Supply chain that updates itself
Multi-party flows orchestrated by agents that mediate between systems. Status is current because the systems write it; partners see what they need to see; the operator sees the whole picture without a daily reconciliation job.
How we have helped
Patterns anchored in real work
Proof points covering consignment rating, warehouse operations, and supply chain visibility. Real-time consignment rating for Freightways, an APAC parcel and freight operator. Warehouse-guidance pattern proven in production in Europe. Supply chain orchestration available as a capability, with named-client deployment underway.
Consignment rating at scale
Real-time rating for every consignment entering the network
Real-time consignment rating for Freightways, an APAC parcel and freight operator: every consignment priced as it enters the network. The process and decision automation work we know best in this sector, and a pattern that extends to routing, classification, and exception handling and transfers across parcel, postal, last-mile, and warehousing operators.
Warehouse guidance
Vision picking and put-to-light for warehouse operations
Hands-free picking guidance, put-to-light workflows, and operator training for warehouse and logistics-centre work, proven in production in Europe. The guidance pattern transfers cleanly to ANZ parcel, postal, and 3PL operators.
Supply chain agents
Multi-party supply chain orchestration
Agents configured for the multi-party coordination patterns - shipper, carrier, customs, customer - that most logistics flows depend on.
Capabilities that apply
Where to start
Our decisioning and AI capabilities carry the bulk of logistics work. Process and Decision Automation is the primary entry point for this sector. Artificial Intelligence covers the shipper and consignee dimension.
Process and Decision Automation
Consignment decisioning at scale, exception handling, and multi-party orchestration. Primary capability for this industry.
Artificial Intelligence
Shipper and consignee customer service across channels, on the same conversational AI platform proven across European banks and utilities.
Related reading
Go deeper
Pieces on decisioning at scale, customer service patterns, and where AI fits in operational work.
Questions we get asked
What is consignment rating?
Pricing every consignment as it enters the network, in real time, against the operator's own rating logic. We run real-time consignment rating for one of New Zealand's largest courier networks, and the pattern extends to routing, classification, and exception handling.
Can AI handle shipper and consignee service?
Yes. Shippers and consignees self-serve routine status, schedule, and policy questions on the same conversational AI platform proven across European banks and utilities. The cases that genuinely need a person reach one, with the context already gathered.
What is vision picking?
Hands-free picking guidance and put-to-light workflows for warehouse operations, with instructions delivered where the work happens. The pattern is proven in production in Europe and transfers to ANZ parcel, postal, and 3PL operators.